I have created my digipak and Magazine advert in line with existing real media texts. Upon researching into the common layout and features of a magazine advert, I was able to create a striking, professional looking piece which combined my findings from initial research with my creativity. The result can be found below, my final magazine advert and final digipak:
My magazine advert includes:
- Artist Name - Brad Orlando
- Album Name - Transience
- Star Ratings - 5 Stars
- Critic Quotes - An instant classic & Songwriting genius
- When the album is available - Out Now
- Record Label - XL Recordings
- Social media links - Facebook: /BradOrlando Twitter: @BradOrlando
- Website - www.orlandomusic.co.uk
- Featured music - Featuring Laughter Lines, Resistance and Falling
- Artist Image
My DigiPak includes:
- Artist Name - Brad Orlando
- Album Name - Transience
- Record Label - XL Recordings
- Website - www.orlandomusic.co.uk
- Song Names
- 6 Images
- Barcode
- Copyright Information
Images
Having taken the all photographs featured on magazine advert and digipak on the day of filming, all images tie nicely with the music video it relates to. Everything from the lighting to the artists clothing in the each image match that of the music video. Many of the images used also depict the forest where the performance element of the music video was filmed, again creating a nice combination between the advert, digipak and music video.
Text
I have opted to use a simplistic, thin, typewriter like typography to keep a minimalistic theme throughout my ancillary task. The font used is consistent throughout my magazine advert and digipak, with all text white in colour and incorporating bold and italic on text I want to emphasise. The artist name and album title are clearly listed toward the top of the advert, once again sharing many similarities to the format of my digipak. I believe this consistency across my ancillary tasks in terms of typography is one of the reasons for its succession in creating an effective combination with my music video.
Record Label
The record labels imagery, such as their company logo and name, has been used on both ancillary tasks, providing them with recognition and informing users of the copyright protection implemented on the albums songs. I have changed the colour of the logo and added elements of transparency in accordance to the design of each panel it is present.
Theme
I stuck to a bright, nature orientated theme to accompany my music video. This theme is continual throughout all of my work, and integral to how well each piece work with each other. Each image has been selectively chosen and edited to conform to my theme and effortlessly align with surrounding images. By keeping to a strict colour scheme of an earthy brown, green and white and putting great importance in standardising the design layout, I was able to create an integrating set of work rather than three separate creations.
Creative Decisions
Magazine Advert
As I am advertising Brad Orlando's second album through my magazine advert, I opted to select an image of him looking away from the camera rather than looking straight at it, to give him more of a thoughtful look, potentially reflecting on the recent break up of his relationship. I believe the image I have chosen is effective in creating interest around the album, and completes the clean, professional I was going for. In light of further research into existing magazine adverts, I reorganised some of the text, swapping around the artist name and album name, and placing the 'Out Now' text below the critic ratings to. I also added appropriate critic names to the present quotes, ones which would be likely to review in relation to the songs genre (like 'Q'). A full changelog of my ancillary tasks is available in a previous post.
DigiPak
Front Cover:
The front cover of my album provides a face-on close up of the artist to fulfil the needs of the record label, creating brand recognition around my artist. I used the suns natural light to accentuate the artists hair, providing a natural hair light. The artist name and album name follows the same font and a very similar layout to the same text found on my magazine advert to ensure consistency. I further blurred the background to maintain focus on the artist and ensure text is easily readable.
Back Cover:
The back panel of the DigiPak lists all of the albums songs, curving around a leaf. This idea was formed in the interest of keeping in line with my nature theme. Song names are stylised in italic, and are evenly spaced from the leaf and each other, giving the panel a professional, organised look. The back cover also incorporates the record labels logo and the necessary copyright information, describing the protection that is implemented on the songs. I also chose to include the artists website for maximum publicity and a discrete, non-intrusive barcode with elements of transparency, all following my white text colour scheme. The more trained eye may be able o notice that I added a filter over the top of the image to make it look a bit more rough and 'earthy'.
Inside Cover:
Much like my magazine advert, I decided to include an image of my artist looking thoughtfully into the distance in relation to his recent break up, which is portrayed in my music video. This panel also includes a thank you message to all of Brad Orlando's fans and the people who have helped him to produce the album. The decision to include this feature came after the in-depth research into the conventions of DigiPak's. I have adjusted the text to fit around the subject of the image, much like I have done for the back panel, only this time the text surrounds my artist rather than a leaf. Text is evenly spaced out to maintain the organised look.
Second Inside Cover:
The second inside cover incorporates nothing else but a picture of the spikes of barbed wire, shot with a very shallow depth of field. I used Adobe Photoshop to play with the contrast levels of the image to give it the striking look I have achieved. The image is meant to represent the troubling, hurtful times within Brad Orlando's relationship and relationships in general. I believe this panel is one of the more powerful ones in getting my hegemonic message(s) across, providing a nice contrast between the beautiful, natural forest and the unsightly, man made contraption with that has the intent to cause hurt.
CD Slot:
My CD slot panel sports a tree stump. I once again used Adobe Photoshop to highlight the sharpness and colour of the image. The panel maintains my nature theme and even relates to the lyrics of my song ('to see the tree they cut down 10 years from your birth'). The photograph also goes some way in telling the age of the tree, further linking to the lyrics of Laughter Lines ('brushed out hand right back in tim through centuries').
Third Inside Cover:
The third and final inside cover features a tree bark, a photograph sharing the same shallow depth of field characteristics as many of my other DigiPak panels. Keeping to the font styles I have used throughout my ancillary tasks, I have also included a set of key lyrics associated with the song Laughter Lines. This panel completes the nature theme and capitalises on the design consistency across all of my work.
Due to this consistency, I believe I have been very successful in creating a DigiPak, magazine advert and music video which all relate very well. By keeping to personally set standards, I was able to create a complete package following a specific theme which effectively combined this years final products.
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